Whats in a label

I’ve been preoccupied with the labelling for this delicious Norfolk Horn yarn. Honestly, I am so excited by this project its ridiculous.  My preoccupation with tiny details is knowing no limits.  I really am sweating over the small stuff.

My current preoccupation is labelling.  What do I want you to think and know when you see, squish, sniff and work with this precious yarn?

This has meant getting to grips with new software.  Once upon a time it felt like the computer ruled my every waking moment.  Its overwhelming hunger for the production of data to be analysed in spreadsheets, databases, powerpoints and the words.  The words.  The terrifying  enormous volume of words. So much guff!

It took a while before I could spend any length of time with a computer or device of any kind.  I did anything to avoid it. The thought of it gave me the heeby geebies.  I would get this clenching in the gut just thinking about it.  As time has gone by I have been able, bit by bit to rationalise those away. And, for the first time in a long while, I lost some hours working on a borrowed computer teaching myself to use graphics software so I could produce a logo and the labelling for this limited edition Norfolk Horn yarn.  I had forgotten how much fun it was loosing yourself in the creative process of representing ideas and concepts visually.  Not just the creativity of it but also the challenges of learning the skills to make them.

This is one of Olivers lovely ladies from down the road.  She contributed her fleece to the 2017 clip.  She was my starting point.

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I think she is a perfect example of her breed. I love her blackface, those slim long black silk stockinged legs, the swept back open horns and that slightly wild-eyed look.  I knew that the logo had to be a representation of the physical characteristics of the Norfolk.  But I also wanted it to convey their character. A little bit wild, a wry intelligence and quirky in a sort of just off left of centre way.

It is to be simple, direct, and unfussy.  A bit like the Norfolk Horn. In other words, I see more than just a rare breed of sheep.  The Norfolk represents so much more to me.  The Norfolk horn personifies its place and its people.  In other words, everything that I wanted the yarn to encapsulate and express.

This is she:

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Sean thinks she’s a wee bit devilish, but I like her. What do you think?

And the other side:

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Just in case you are interested its printed on 100% recycled, unbleached, unlaminated white card printed with environmentally friendly inks at a printers that actually has an environmental policy.  I like companies that sweat over the small stuff .  It means that you and I don’t have to…

 

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